Advertising Is for the Young
Advertising has always reflected the likes and dislikes of younger audiences. Since its inception, it has been a youth driven industry...
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Joanna Dodd Massey
- Apr 15, 2019
- 2 min
You Raised Them, Now You Have to Live with Them in the Workplace
Some people may take issue with me lumping Millennials and Gen Z together in one book, as if they are a single entity. Volumes have been...
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Joanna Dodd Massey
- Apr 1, 2019
- 1 min
Who Exactly Is This Army of Young Adults?!
There is currently little consensus on the age ranges of these two generations. Millennials are generally thought of as having been born...
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Joanna Dodd Massey
- Mar 15, 2019
- 2 min
Why Age, i.e., Experience, Is Important, Too
If you look online and on LinkedIn, you will find a lot of Millennials and Gen Zs who serve as generational experts. They most certainly...
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