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Joanna Dodd Massey
Jan 8, 20202 min read
Diving Deep: Gen Z Is Poised to Turn Around Climate Change
A research report issued by the American Psychological Association (APA) in 2018 found that 75 percent of Gen Z respondents said that...
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Joanna Dodd Massey
Dec 18, 20193 min read
Young Adults Don't Go to the News, Because the News Comes to Them
Today, young adults do not have to go looking for news. News goes looking for them. What do I mean by that? The best way to explain it is...
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Joanna Dodd Massey
Dec 11, 20192 min read
The Resurgence of the Piggybank
The Great Recession of 2008 affected all of us, but if you want to understand why young adults have no interest in jobs in Corporate...
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Joanna Dodd Massey
Dec 4, 20192 min read
7 Essential Strategies for Marketing to Gen Z
They may be young, but Gen Z now accounts for 40% of consumers and already influences between $29 billion and $143 billion in direct...
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Joanna Dodd Massey
Nov 27, 20191 min read
Short and Sweet Thanksgiving Post
The one thing companies can be grateful for this Thanksgiving... The massive change in the marketplace thanks to Millennials and Gen Z....
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Joanna Dodd Massey
Nov 20, 20192 min read
Reverse Mentoring: A Win-Win
I gave a leadership talk this morning to an angel investment group of mostly Boomer and Silent Generation women about managing five...
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Joanna Dodd Massey
Nov 13, 20192 min read
If Your Company Isn't Doing This, You're Missing Out
As a Gen Xer, I have been around long enough to remember corporate retreats as schmoozy events in La Jolla or Miami, where only senior...
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Joanna Dodd Massey
Nov 6, 20192 min read
It Isn’t about Money—Employee Activism Is Gaining Traction as Workers Speak out Against Employers
Labor unions in the United States are almost as old as the country itself. Having started as early as 1778, labor unions protect workers...
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Joanna Dodd Massey
Oct 30, 20192 min read
The View Through a Different Aperture
Mentoring can be an incredibly valuable vehicle for sharing knowledge and insight among employees, but it needn't just be the older...
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Joanna Dodd Massey
Oct 23, 20193 min read
5 Things You Can Do for Your Millennial Employees
More lists! Millennials are the largest generation in the workforce today. They are between the ages of 23 and 38, and they have...
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Joanna Dodd Massey
Oct 16, 20192 min read
5 Things You Can Do for Gen Z Employees
Everybody loves lists! Here are five things you can do to recruit and retain Gen Z talent, who are critical to the future of your...
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Joanna Dodd Massey
Oct 10, 20193 min read
Proof that I Am Psychic? My 2018 Prediction Coming True (Maybe)
In August 2018, I predicted that we would have a recession in the U.S. in 18 to 24 months. I was writing a paper for a capital markets...
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Joanna Dodd Massey
Oct 2, 20192 min read
We Have 5 Generations in the Workforce—Oh My!
For the first time ever, we have five generations in the workforce. Not surprisingly, this is leading to a lot of misunderstandings and...
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Joanna Dodd Massey
Sep 25, 20192 min read
Attention Old(er) People... Change or Die
With Millennials expected to comprise at least half of the workforce by 2020, and Gen Z becoming an ever-larger percentage of employees...
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Joanna Dodd Massey
Sep 18, 20191 min read
Take A Stand—It Is Good for Business
Gen Z and Millennials have come to expect their favorite corporations to take daring social stands—and any potential divisiveness of the...
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Joanna Dodd Massey
Sep 11, 20192 min read
Transparency—A Key Corporate Component for Millennials and Gen Z
To attract and keep young employees, few things are as vital to today’s companies as transparency. Frankly, that is true of all human...
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Joanna Dodd Massey
Aug 28, 20192 min read
Millennials Hate Their Label... So Did Gen X
Millennials hate being called millennials. Gen X felt the same about their name. Most human beings bristle at being type cast.
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Joanna Dodd Massey
Jun 9, 20192 min read
Human Capital Is the Most Important Asset a Company Has
There are certain fundamental truths about human beings and how they deal with change. If you attended business school, you likely...
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Joanna Dodd Massey
May 14, 20192 min read
Corporate America's Identity Crisis
Millennials and Gen Z value a workplace that provides autonomy, equality, and fairness. However, they are not loyal to any one company....
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Joanna Dodd Massey
Apr 30, 20191 min read
Advertising Is for the Young
Advertising has always reflected the likes and dislikes of younger audiences. Since its inception, it has been a youth driven industry...
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