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Think You're Indestructible? So Did the Dinosaur!
Fact: Brand loyalty is developed when we are children and teens. Fact: Brands that don’t stay relevant with younger generations...

Joanna Dodd Massey
Nov 27, 20201 min read
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What If? ... How to Play the Relating Game
On a recent call with a woman I mentor, she exclaimed, “How am I supposed to relate to someone who I have NOTHING in common with?!”

Joanna Dodd Massey
Nov 1, 20203 min read
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In Their Own Words: Gen Z PR Students Share Inspirational Stories
Through the good, bad, and ugly, the communications field has stayed true to their responsibility of informing the public about the events t

Joanna Dodd Massey
Oct 24, 20205 min read
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I Am Not Racist vs. I Am Anti-Racist
In 2020 is that it isn’t enough to say you are not racist; you need to be actively anti-racist.

Joanna Dodd Massey
Sep 4, 20204 min read
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Musings from the C-Suite: Rumors Now vs. Then
A Millennial member of one of my networking groups for C-level women recently posted in our WhatsApp chat that women must stick together and

Joanna Dodd Massey
Aug 28, 20202 min read
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How Can You Influence People During a Crisis? Part 2
Last week, I blogged about the art of influencing people. In part one of this three-part series, I discussed the importance of first...

Joanna Dodd Massey
Apr 15, 20202 min read
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How Can You Influence People During a Crisis? Part 1
You know how difficult it is to get a dog into the vet's office in that moment when he realizes that he's about to enter the vet's...

Joanna Dodd Massey
Apr 9, 20203 min read
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What We Can Expect from Our Minds During Self-Isolation
Human beings can handle absolutely anything in the moment; it is the thinking about it that makes it a problem.

Joanna Dodd Massey
Apr 2, 20203 min read
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Physical Distancing with Social Connection
#Socialdistancing is not precisely what we are doing… and that is not a bad thing. What we are doing is physically distancing while...

Joanna Dodd Massey
Mar 31, 20202 min read
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Shift Happens, So Why Is Change Hard?
When people are in the midst of a crisis, they say things like, “Did that only happen two days ago? It seems like a month went by!"

Joanna Dodd Massey
Mar 24, 20203 min read
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#FlattenTheCurve: Why Young People Are at the Beach
You have likely seen pictures of young people on spring break at the beach NOT practicing social distancing or anything remotely...

Joanna Dodd Massey
Mar 20, 20202 min read
50 views
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Communicating with Constituents During the Coronavirus Crisis
As a crisis communications specialist, I have been talking with nonprofit organizations in the past few days about how to communicate...

Joanna Dodd Massey
Mar 18, 20202 min read
80 views
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“Keep Calm and Carry On” Looks Different with Millennial Royals
If you want to know just how much Millennials are changing the world, you need look no further than Prince Harry and his wife Meghan...

Joanna Dodd Massey
Jan 22, 20203 min read
162 views
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