Proof that I Am Psychic? My 2018 Prediction Coming True (Maybe)
In August 2018, I predicted that we would have a recession in the U.S. in 18 to 24 months. I was writing a paper for a capital markets...
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Joanna Dodd Massey
Oct 2, 20192 min
We Have 5 Generations in the Workforce—Oh My!
For the first time ever, we have five generations in the workforce. Not surprisingly, this is leading to a lot of misunderstandings and...
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Joanna Dodd Massey
Sep 25, 20192 min
Attention Old(er) People... Change or Die
With Millennials expected to comprise at least half of the workforce by 2020, and Gen Z becoming an ever-larger percentage of employees...
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Joanna Dodd Massey
Sep 18, 20191 min
Take A Stand—It Is Good for Business
Gen Z and Millennials have come to expect their favorite corporations to take daring social stands—and any potential divisiveness of the...
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Joanna Dodd Massey
Sep 11, 20192 min
Transparency—A Key Corporate Component for Millennials and Gen Z
To attract and keep young employees, few things are as vital to today’s companies as transparency. Frankly, that is true of all human...
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Joanna Dodd Massey
Aug 28, 20192 min
Millennials Hate Their Label... So Did Gen X
Millennials hate being called millennials. Gen X felt the same about their name. Most human beings bristle at being type cast.
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Joanna Dodd Massey
Jun 10, 20192 min
Human Capital Is the Most Important Asset a Company Has
There are certain fundamental truths about human beings and how they deal with change. If you attended business school, you likely...
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Joanna Dodd Massey
May 15, 20192 min
Corporate America's Identity Crisis
Millennials and Gen Z value a workplace that provides autonomy, equality, and fairness. However, they are not loyal to any one company....
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Joanna Dodd Massey
May 1, 20191 min
Advertising Is for the Young
Advertising has always reflected the likes and dislikes of younger audiences. Since its inception, it has been a youth driven industry...
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Joanna Dodd Massey
Apr 15, 20192 min
You Raised Them, Now You Have to Live with Them in the Workplace
Some people may take issue with me lumping Millennials and Gen Z together in one book, as if they are a single entity. Volumes have been...
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Joanna Dodd Massey
Apr 1, 20191 min
Who Exactly Is This Army of Young Adults?!
There is currently little consensus on the age ranges of these two generations. Millennials are generally thought of as having been born...
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Joanna Dodd Massey
Mar 15, 20192 min
Why Age, i.e., Experience, Is Important, Too
If you look online and on LinkedIn, you will find a lot of Millennials and Gen Zs who serve as generational experts. They most certainly...
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Joanna Dodd Massey
Mar 4, 20192 min
So, What Makes Me an Expert in Millennials and Gen Z?
I have spent 25 years of my career focused on youth and youth culture. I grew up in the entertainment industry. As a kid and teen living...
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