In August 2018, I predicted that we would have a recession in the U.S. in 18 to 24 months. I was writing a paper for a capital markets...

For the first time ever, we have five generations in the workforce. Not surprisingly, this is leading to a lot of misunderstandings and...

With Millennials expected to comprise at least half of the workforce by 2020, and Gen Z becoming an ever-larger percentage of employees...

Gen Z and Millennials have come to expect their favorite corporations to take daring social stands—and any potential divisiveness of the...

To attract and keep young employees, few things are as vital to today’s companies as transparency. Frankly, that is true of all human...

Millennials hate being called millennials. Gen X felt the same about their name. Most human beings bristle at being type cast.

There are certain fundamental truths about human beings and how they deal with change. If you attended business school, you likely...

Millennials and Gen Z value a workplace that provides autonomy, equality, and fairness. However, they are not loyal to any one company....

Advertising has always reflected the likes and dislikes of younger audiences. Since its inception, it has been a youth driven industry...

Some people may take issue with me lumping Millennials and Gen Z together in one book, as if they are a single entity. Volumes have been...

There is currently little consensus on the age ranges of these two generations. Millennials are generally thought of as having been born...

If you look online and on LinkedIn, you will find a lot of Millennials and Gen Zs who serve as generational experts. They most certainly...

I have spent 25 years of my career focused on youth and youth culture. I grew up in the entertainment industry. As a kid and teen living...