top of page

BLOG
Search


Joanna Dodd Massey
Nov 13, 20192 min read
If Your Company Isn't Doing This, You're Missing Out
As a Gen Xer, I have been around long enough to remember corporate retreats as schmoozy events in La Jolla or Miami, where only senior...
53 views0 comments


Joanna Dodd Massey
Nov 6, 20192 min read
It Isn’t about Money—Employee Activism Is Gaining Traction as Workers Speak out Against Employers
Labor unions in the United States are almost as old as the country itself. Having started as early as 1778, labor unions protect workers...
38 views0 comments


Joanna Dodd Massey
Oct 30, 20192 min read
The View Through a Different Aperture
Mentoring can be an incredibly valuable vehicle for sharing knowledge and insight among employees, but it needn't just be the older...
33 views0 comments


Joanna Dodd Massey
Oct 23, 20193 min read
5 Things You Can Do for Your Millennial Employees
More lists! Millennials are the largest generation in the workforce today. They are between the ages of 23 and 38, and they have...
66 views0 comments


Joanna Dodd Massey
Oct 16, 20192 min read
5 Things You Can Do for Gen Z Employees
Everybody loves lists! Here are five things you can do to recruit and retain Gen Z talent, who are critical to the future of your...
78 views0 comments


Joanna Dodd Massey
Oct 10, 20193 min read
Proof that I Am Psychic? My 2018 Prediction Coming True (Maybe)
In August 2018, I predicted that we would have a recession in the U.S. in 18 to 24 months. I was writing a paper for a capital markets...
68 views0 comments


Joanna Dodd Massey
Oct 2, 20192 min read
We Have 5 Generations in the Workforce—Oh My!
For the first time ever, we have five generations in the workforce. Not surprisingly, this is leading to a lot of misunderstandings and...
69 views0 comments


Joanna Dodd Massey
Sep 25, 20192 min read
Attention Old(er) People... Change or Die
With Millennials expected to comprise at least half of the workforce by 2020, and Gen Z becoming an ever-larger percentage of employees...
65 views0 comments


Joanna Dodd Massey
Sep 18, 20191 min read
Take A Stand—It Is Good for Business
Gen Z and Millennials have come to expect their favorite corporations to take daring social stands—and any potential divisiveness of the...
62 views0 comments


Joanna Dodd Massey
Sep 11, 20192 min read
Transparency—A Key Corporate Component for Millennials and Gen Z
To attract and keep young employees, few things are as vital to today’s companies as transparency. Frankly, that is true of all human...
58 views0 comments


Joanna Dodd Massey
Sep 4, 20192 min read
The Only Guarantee in Life Is Change
Benjamin Franklin famously said that there are only two things that are certain in life—death and taxes. Well, I would argue that the one...
857 views0 comments


Joanna Dodd Massey
Aug 28, 20192 min read
Millennials Hate Their Label... So Did Gen X
Millennials hate being called millennials. Gen X felt the same about their name. Most human beings bristle at being type cast.
88 views0 comments


Joanna Dodd Massey
Jun 9, 20192 min read
Human Capital Is the Most Important Asset a Company Has
There are certain fundamental truths about human beings and how they deal with change. If you attended business school, you likely...
115 views0 comments


Joanna Dodd Massey
May 14, 20192 min read
Corporate America's Identity Crisis
Millennials and Gen Z value a workplace that provides autonomy, equality, and fairness. However, they are not loyal to any one company....
52 views0 comments


Joanna Dodd Massey
Apr 30, 20191 min read
Advertising Is for the Young
Advertising has always reflected the likes and dislikes of younger audiences. Since its inception, it has been a youth driven industry...
24 views0 comments


Joanna Dodd Massey
Apr 15, 20192 min read
You Raised Them, Now You Have to Live with Them in the Workplace
Some people may take issue with me lumping Millennials and Gen Z together in one book, as if they are a single entity. Volumes have been...
59 views0 comments


Joanna Dodd Massey
Apr 1, 20191 min read
Who Exactly Is This Army of Young Adults?!
There is currently little consensus on the age ranges of these two generations. Millennials are generally thought of as having been born...
44 views0 comments


Joanna Dodd Massey
Mar 15, 20192 min read
Why Age, i.e., Experience, Is Important, Too
If you look online and on LinkedIn, you will find a lot of Millennials and Gen Zs who serve as generational experts. They most certainly...
52 views0 comments


Joanna Dodd Massey
Mar 3, 20192 min read
So, What Makes Me an Expert in Millennials and Gen Z?
I have spent 25 years of my career focused on youth and youth culture. I grew up in the entertainment industry. As a kid and teen living...
23 views0 comments
bottom of page