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    Proof that I Am Psychic? My 2018 Prediction Coming True (Maybe)
    Joanna Dodd Massey
    • Oct 10, 2019
    • 3 min

    Proof that I Am Psychic? My 2018 Prediction Coming True (Maybe)

    In August 2018, I predicted that we would have a recession in the U.S. in 18 to 24 months. I was writing a paper for a capital markets cl...
    66 views0 comments
    We Have 5 Generations in the Workforce—Oh My!
    Joanna Dodd Massey
    • Oct 2, 2019
    • 2 min

    We Have 5 Generations in the Workforce—Oh My!

    For the first time ever, we have five generations in the workforce. Not surprisingly, this is leading to a lot of misunderstandings and m...
    58 views0 comments
    Attention Old(er) People... Change or Die
    Joanna Dodd Massey
    • Sep 25, 2019
    • 2 min

    Attention Old(er) People... Change or Die

    With Millennials expected to comprise at least half of the workforce by 2020, and Gen Z becoming an ever-larger percentage of employees e...
    56 views0 comments
    Take A Stand—It Is Good for Business
    Joanna Dodd Massey
    • Sep 18, 2019
    • 1 min

    Take A Stand—It Is Good for Business

    Gen Z and Millennials have come to expect their favorite corporations to take daring social stands—and any potential divisiveness of the ...
    57 views0 comments
    Transparency—A Key Corporate Component for Millennials and Gen Z
    Joanna Dodd Massey
    • Sep 11, 2019
    • 2 min

    Transparency—A Key Corporate Component for Millennials and Gen Z

    To attract and keep young employees, few things are as vital to today’s companies as transparency. Frankly, that is true of all human com...
    48 views0 comments
    The Only Guarantee in Life Is Change
    Joanna Dodd Massey
    • Sep 4, 2019
    • 2 min

    The Only Guarantee in Life Is Change

    Benjamin Franklin famously said that there are only two things that are certain in life—death and taxes. Well, I would argue that the one...
    178 views0 comments
    Millennials Hate Their Label... So Did Gen X
    Joanna Dodd Massey
    • Aug 28, 2019
    • 2 min

    Millennials Hate Their Label... So Did Gen X

    Millennials hate being called millennials. Gen X felt the same about their name. Most human beings bristle at being type cast.
    77 views0 comments
    Human Capital Is the Most Important Asset a Company Has
    Joanna Dodd Massey
    • Jun 10, 2019
    • 2 min

    Human Capital Is the Most Important Asset a Company Has

    There are certain fundamental truths about human beings and how they deal with change. If you attended business school, you likely learne...
    104 views0 comments
    Corporate America's Identity Crisis
    Joanna Dodd Massey
    • May 15, 2019
    • 2 min

    Corporate America's Identity Crisis

    Millennials and Gen Z value a workplace that provides autonomy, equality, and fairness. However, they are not loyal to any one company. M...
    47 views0 comments
    Advertising Is for the Young
    Joanna Dodd Massey
    • May 1, 2019
    • 1 min

    Advertising Is for the Young

    Advertising has always reflected the likes and dislikes of younger audiences. Since its inception, it has been a youth driven industry th...
    18 views0 comments
    You Raised Them, Now You Have to Live with Them in the Workplace
    Joanna Dodd Massey
    • Apr 16, 2019
    • 2 min

    You Raised Them, Now You Have to Live with Them in the Workplace

    Some people may take issue with me lumping Millennials and Gen Z together in one book, as if they are a single entity. Volumes have been w...
    49 views0 comments
    Who Exactly Is This Army of Young Adults?!
    Joanna Dodd Massey
    • Apr 2, 2019
    • 1 min

    Who Exactly Is This Army of Young Adults?!

    There is currently little consensus on the age ranges of these two generations. Millennials are generally thought of as having been born ...
    37 views0 comments
    Why Age, i.e., Experience, Is Important, Too
    Joanna Dodd Massey
    • Mar 16, 2019
    • 2 min

    Why Age, i.e., Experience, Is Important, Too

    If you look online and on LinkedIn, you will find a lot of Millennials and Gen Zs who serve as generational experts. They most certainly ...
    49 views0 comments
    So, What Makes Me an Expert in Millennials and Gen Z?
    Joanna Dodd Massey
    • Mar 4, 2019
    • 2 min

    So, What Makes Me an Expert in Millennials and Gen Z?

    I have spent 25 years of my career focused on youth and youth culture. I grew up in the entertainment industry. As a kid and teen living ...
    18 views0 comments
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