CASE STUDIES
LVMH
Dr. Massey was brought in to give the keynote for the heads of HR for all 30 of LVMH’s brands about how employees can use neuroscience and communications tactics to better manage internal relationships. She conducted a two-hour workshop with the attendees to discuss the miscommunications and misunderstandings that arise now that we have five generations in the workforce for the first time ever. Dr. Massey educated the team about the psychographics of each of the generations and provided solutions for how to foster understanding amongst their employees, facilitate improved communications, and better implement organizational changes inspired by the younger generations.
NBC
Dr. Massey made two in-person presentations to NBC’s LA and NY staffs to speak about how employees can use neuroscience and communications tactics to better manage internal relationships. At each event, she conducted a 90-minute talk with Q&A to discuss the miscommunications and misunderstandings that arise now that we have five generations in the workforce for the first time ever. She educated the team about the psychographics of each of the generations and provided solutions for how to foster understanding amongst their employees, facilitate improved communications, and better implement organizational changes inspired by the younger generations.
CAPITAL ONE
Capital One hired Dr. Massey to conduct a virtual workshop on tactics for communicating during crises with the Women’s Employee Resource Groups at several financial institutions in the North Eastern United States, including Capital One, American Express, Blackrock, JP Morgan, and UBS, among others. The purpose was to train the attendees on tactics for communicating and influencing others during periods of high stress. Dr. Massey began with an explanation of neuroscience and the human brain’s reaction to stress. As part of the workshop, the more than 100 attendees were given a workplace scenario as they broke out into smaller groups to discuss how they would handle it using the new tools they had just learned. The teams then reported back to the larger group about what they had discussed.
WOMENEXECS ON BOARDS
Over the course of several months, Dr. Massey media trained several members of this global network of C-level females from finance, healthcare, technology, consumer products, government, and more. The attendees identified their personal brand and learned tricks of the trade for how to bridge their answers back to key takeaway messages in any circumstance, be it a board meeting, a panel appearance at a conference or a press interview.
COLUMBIA UNIVERSITY
At the height of the COVID-19 pandemic during the summer of 2020, Dr. Massey was brought in to give a 60-minute talk with Q&A about the brain’s reactions to stress and how the graduate-level students can better understand themselves and work with others during crises. Attendees were also given a copy of Dr. Massey’s book, “Communicating During a Crisis,” to continue implementing the tools throughout the academic year.
WILEY
Dr. Massey’s consulting is ideal for companies that are experiencing growth and need the strategic advice and guidance of a Chief Communications Officer, but do not want to add to headcount. Managing change can be stressful on company systems, so Dr. Massey uses her psychology background and corporate experience to help the Wiley team re-imagine their internal and external communications, update their processes and reorg the department to meet their growing needs.
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