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Joanna is an experienced C-level communications executive and Board Director, who advises Fortune 500 companies, startups and nonprofits. She has worked for more than 25 years strategizing on crisis communications, global brand reputation management, corporate culture and corporate social responsibility (CSR) at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She managed corporate turnaround as Condé Nast transitioned from print to digital video; risk and crisis communications for publicly held companies with their consumers, regulators, investors and advertisers; culture transformation when Lionsgate purchased Starz, CBS converted UPN to The CW, and Discovery shuttered its Hub TV Network; successful communications with diverse stakeholders as head of internal and external communications; and multi-million-dollar P&Ls as a department leader. Joanna’s career spans media, film, TV, digital video, publishing, venture capital and academia. She is based in the United States and has international experience working with partners in Europe, the UK, China and India.

Currently, Joanna serves as a consultant through her eponymous company J.D. Massey Associates, Inc. (JDMA). She provides traditional communications advisement, executive training and business writing done in a nontraditional way, because she uses neuroscience to help leadership navigate change and communications to influence internal and external stakeholders and drive better outcomes.


As a Board Director, Joanna is a critical thinker and team player with high ethical standards, excellent interpersonal relations and a willingness to respectfully probe and challenge leaders.

Joanna serves on corporate, startup and nonprofit boards. Currently, she is an Independent Board Director for KULR Technology Group, a leading developer of next generation thermal management technologies. She is also on the Advisory Board of 8B Education Investments, a for-profit business providing innovative student-financing products for African students studying abroad at world-class universities.

For her nonprofit service, Joanna is Chairman of the Board of the Marketing Communications Think Tank, a nonprofit organization [status pending] she founded that provides thought leadership and expert communications counsel to those who need help messaging complex social issues, such as the environment, gender equality, sexual harassment and racism. She is also on the Advisory Board of The Resolution Project, a nonprofit organization providing seed funding, mentorship and access to global advisory resources for undergraduate students who are developing entrepreneurial ventures that promote social good. In addition, Joanna is an active fundraiser for The Chapin School and sits on both the development and planned giving committees. Formerly, she served on the Board of Directors of The Resolution Project as a member of the Audit committee, the University of Southern California New York Alumni Club as a member of the Executive Board, and Colors LGBTQ Youth Counseling Services as a Non-Executive Director.


As an author and corporate speaker, Joanna uses humor and candor, along with memorable examples from pop culture that leave her audiences feeling entertained and enlightened.

Joanna is the author of two books, Culture Shock: Surviving Five Generations in One Workplace published by TVGuestpert Publishing, and Communicating During a Crisis: Influencing Others When the Stakes Are High published by JDMA Publishing.

Joanna is an entertaining and memorable corporate speaker who teaches leadership teams and their employees how to communicate more efficiently and effectively, which brings measurable improvements in corporate functioning. Her recent clients include Capital One, LVMH, NBC Universal, the Columbia University, Harvard Extension Alumnae Association and WomenExecs on Boards.

If you are a corporate client, you can book Joanna by contacting either one of her speaker agents

Executive Speakers Bureau

TVGuestpert Publishing


Joanna is also an angel investor. She previously served as a Managing Director at Golden Seeds, an early-stage female-led investment firm with more than $125 million in total investments in over 170 female run businesses. Joanna advises female entrepreneurs on their capital raise and investor deck messaging to help women secure their fair share of capital.




Joanna is an adjunct professor at Columbia University, where she teaches a graduate-level course in corporate communications and brand reputation management in the School of International and Public Affairs (SIPA).


Joanna’s diverse professional background includes several years of higher education. She has a Graduate Certificate in Corporate Finance from Harvard, as well as an MBA from the University of Southern California (USC), and two graduate degrees in psychology—a Master of Arts in Clinical Psychology from Antioch University Los Angeles, and a Doctorate in Transpersonal Psychology from Sofia University (formerly the Institute of Transpersonal Psychology). While receiving her psychology degrees, Joanna served as a therapist in a community clinic and then as a personal coach working with individual clients and holding public workshops to help people recognize conditioned thinking and achieve higher levels of personal and professional success.

For her undergraduate studies, Joanna attended USC, where she obtained a B.A. in journalism with an emphasis in public relations and a minor in philosophy with an emphasis in ethics.


Joanna is a member of the following organizations

Angel Capital Association

American Psychological Association


International Women’s Forum

National Association of Corporate Directors

Women’s Forum of New York

WomenExecs on Boards

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