Sports is 90% mental and 10% ability. Business is the same. Organizations comprise people who need to pull together like professional sports team do in order to get the W.  Neuroscience changes business outcomes in the same way it has changed sports.


Ph.D. | MBA

With more than 25 years of experience in the media industry at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro, Dr. Joanna Dodd Massey is an experienced C-level communications executive and Board Director. She has managed crisis communications, brand reputation, culture transformation, corporate social responsibility (CSR) and multi-million-dollar P&Ls. 


Currently, Dr. Massey is President & CEO of J.D. Massey Associates, Inc. (JDMA), which provides marketing communications services and employee training using neuroscience to help management teams identify their blind spots and communications tactics to help them influence internal and external stakeholders. Dr. Massey serves as one of JDMA’s corporate speakers and trainers. She is also the author of two books, Culture Shock: Surviving Five Generations in One Workplace and Communicating During a Crisis: Influencing Others When the Stakes Are High. 


In addition, Dr. Massey is an adjunct professor at Columbia University, where she teaches a masters-level course in corporate communications.


As a Board Director, Dr. Massey is a member of the National Association of Corporate Directors (NACD). She currently serves on the Advisory Boards of 8B Education Investments, a financial startup, and The Resolution Project, a nonprofit that funds and mentors undergraduate entrepreneurs with businesses that do social good. Formerly, she served on the Board of Directors of The Resolution Project as a member of the Audit committee, the University of Southern California New York Alumni Club as a member of the Executive Board, and Colors LGBTQ Youth Counseling Services as a Non-Executive Director.


Dr. Massey is also an angel investor who advises female entrepreneurs at the seed funding stage. She previously served as a Managing Director at Golden Seeds, an early-stage female-led investment firm with more than $125 million in total investments in over 170 female run businesses, and she is a member of the Angel Capital Association.


Dr. Massey holds four graduate degrees in both business and psychology, and she is a member of the American Psychological Association.