JOIN THE CULTURAL REVOLUTION

Millennials and Gen Z are dramatically changing the way companies do business, which causes miscommunications and misunderstandings with customers, employees and investors. Many organizations are having issues adjusting to this cultural revolution. 

 

Whether you run a small business, a large multinational, a government entity, or a nonprofit, JDMA will help you navigate the issues.

 
 

WHAT CAN WE OFFER?

Communications | Culture | Change Management | Crisis

JDMA's team offers a full compliment of corporate PR support from internal communications, employee education and corporate talks to executive media training, speech writing and brand reputation campaigns. Our passion is helping you communicate with your Millennial and Gen Z employees, investors and consumers, because these generations are dramatically changing how companies operate.

JDMA is a team of C-level consultants with decades of in-house, frontline experience managing global brand reputation, crisis communications, corporate messaging, executive media training and workplace culture.

As you ride the wave of change that is happening in the world with

Gen Zers and Millennials, JDMA has the outside perspective and the experience to help you shape your internal and external communications.

One solution does not fit all companies. Whether we are conducting an employee engagement program or using our Culture Survey to "take the temperature" of your organization, we help you implement effective change.

STATS SPEAK THE LOUDEST

OCCUPANCY

159m

Total number of Millennials

and Gen Zers who live in the United States, out of a total population of 328 million.

(Data from Pew Research; Business Insider; U.S. Census Bureau)

SPENDING

$1.6tn

Projected spending power of Millennials and Gen Z in the U.S. in 2020. Millennials are the largest generation in business and Gen Z is the largest generation in the country—surpassing baby boomers—so businesses must adjust.

(Accenture, Forbes)

ENGAGEMENT

+65%

Engaged employees lead companies to attain a 65% greater share price increase, 26% less employee turnover, and a 20% decrease in absenteeism. The bottom line is that people’s happiness at work impacts the bottom line. 

(Forbes)

REPUTATION

5 sec.

50 years of brand equity can be lost in just 5 seconds with one viral Tweet.  Executive coaching, media training, brand messaging and corporate culture are vital to your company's success in the digital era. Method, message & medium matter and JDMA understands all of it. 

 
 

WHY THIS IS A PRIORITY

Businesses that don’t adjust to the culture revolution are in danger of becoming extinct. 

Revenue

People who are happy at their jobs are more productive, which

increases revenue.

Consumers

People who are happy at their jobs do better work and that makes your customers happy.

Investors

ESG is here to stay.

(Environmental/Social/

Governance)

Investors are looking for companies that are good corporate citizens.

Employees

A good workplace culture enables you to recruit and retain the best talent.

 

EXTREME IMPACT:

A FEW SIMPLE QUESTIONS

We provide you with the perspective you need to build a culture that contributes meaningfully to your bottomline. Our survey helps you understand the simple, yet elusive statement:

"My Ideal Culture is..."

LATEST WORK

ON INFLUENCE DURING A CRISIS

“I know I’m right, so why won’t they listen?!” This is the frustrated cry of every parent, business executive and government official who has tried to lead during a crisis. It is one thing to be able to get your message heard during a crisis. It is a whole other thing to influence people to take an action, change their behavior or just plain listen to reason! In this brief book, Dr. Joanna Dodd Massey uses candor and humor to explain how the human brain reacts during a crisis and provides useful tools for how you can communicate effectively and influence people—whether those people are your colleagues, your fellow countrymen, or your own family. 

 
 

STAY IN THE KNOW

 

SPEAKING 

ENGAGEMENTS

As an experienced advisor for Fortune 500 companies, startups, and nonprofits, Dr. Massey has gained expertise on a wide-range of topics and issues within the workforce today. 

 

Corporate Culture

Communications

Employee Engagement

Psychology

Media & Television

Executive Leadership

Crisis Communications

Social Media

CULTURE SHOCK BLOG

Join us here every week for insights into the cultural revolution and how you can best navigate it with postings from our CEO, Dr. Joanna Massey, and some of our partners.

 

MEET THE CEO

 

Joanna Massey, Ph.D.

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The CEO

JDMA was started by Joanna Dodd Massey, Ph.D., MBA, who is a C-suite communications executive and business strategist with over 25 years of experience working with Fortune 500 companies and global media brands, including Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro, among others.

 

Dr. Massey is a communications advisor to Boards, CEOs and Founders on change management, employee culture,  crisis communications and corporate social responsibility. For over two decades, her focus has been managing and messaging to 18-to-34-year-olds.

 

LET'S DO IT TOGETHER

 

#CultureShock  #EmbraceChange  #YouCanDoIt

JDMA will help.

J.D. MASSEY ASSOCIATES

Copyright 2019. All rights are reserved by J.D. Massey Associates™, Inc. d/b/a JDMA Inc.

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