THE JDMA WAY
Most consultants attack the problem, JDMA attacks the cause of the problem.
JDMA performs traditional marketing communications, business writing, and employee training services, but done in a non-traditional way. We use neuroscience to help management teams identify their blind spots and communications tactics to teach them how to influence internal and external stakeholders to drive better outcomes.
NEUROSCIENCE MGMT TRAINING
Learn how the brain reacts to stress and why we all resist change.
THEN retrain your brain with practice, practice, practice. After the neuroscience and
communications workshop, JDMA assigns everyone to groups of 10, and meets with them several times over the next few months as they take the new tools and put them to practical use.
Benefit: Employees function in a way that promotes innovation, efficiency and drives revenue.
ASSESS + ASSIST
Don't have a Chief Communications Officer?
Don't really need one full time?
We call this service, "Rent-a-CCO." JDMA will find your blind spots. We review your organization’s internal and external communications operation, work with your team, conduct competency mapping, build systems, establish
processes, and create KPIs to measure success.
Benefit: The experience and counsel of a CCO without adding to headcount.
Employees are your 24/7 brand ambassadors. They need to be trained for it.
Whether it is Zoom meetings, industry conferences, webinar panels, or their own social channels, your employees carry your company name with them. During this group training, they identify their personal and business stressors and learn tricks of the trade for representing your company.
Benefit: Up level your brand reputation by ensuring that the people who built it also know how to represent it.
MEET THE CEO
Favorite mantra to retrain my brain:
"I am enjoying the rollercoaster ride of life.”
Dr. Massey spent 25 years in the C-Suite at Fortune 500 companies, including Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She has overseen brand reputation management, corporate turnaround, crisis communications and culture transformation. With a Ph.D. in psychology, an MBA and two decades leading internal and external communications teams, Dr. Massey is uniquely qualified to help organizations navigate the massive changes happening today.
Over the course of several months, JDMA media trained the global network of C-level females from finance, healthcare, technology, consumer products, government, and more, to be brand ambassadors for their Boards, their employers, and their own consultancies. The training discussed the impact of neuroscience on attention spans and how to present—in board meetings, at conferences and in interviews—in a way that leaves a positive impression and a memorable message.
JDMA was brought in to give the keynote for the heads of HR for all 30 of LVMH’s brands about how employees can use neuroscience and communications tactics to better manage internal relationships. We conducted a two-hour workshop with the attendees to discuss the miscommunications and misunderstandings that arise now that we have five generations in the workforce for the first time ever. We educated the team about the psychographics of each of the generations and provided solutions for how to foster understanding amongst their employees, facilitate improved communications, and better implement organizational changes inspired by the younger generations.
JDMA was flown in to make two in-person presentations to NBC’s LA and NY staffs to speak about how employees can use neuroscience and communications tactics to better manage internal relationships. At each event, we conducted a 90-minute talk and Q&A to discuss the miscommunications and misunderstandings that arise now that we have five generations in the workforce for the first time ever. We educated the team about the psychographics of each of the generations and provided solutions for how to foster understanding amongst their employees, facilitate improved communications, and better implement organizational changes inspired by the younger generations.
At the height of the COVID-19 pandemic during the summer of 2020, JDMA was brought in to give a 60-minute talk with Q&A about the brain’s reactions to stress and how the graduate-level students can better understand themselves and work with others during crises. Attendees were also given a copy of Dr. Massey’s book, “Communicating During a Crisis,” to continue implementing the tools throughout the academic year.
RECENT CASE STUDIES
Our rent-a-Chief Communications Officer service is ideal for companies that are experiencing growth and need an outside perspective. Managing change can be stressful on company systems, so
JDMA's neuroscience approach is collaborative. We work closely with the external and internal PR teams to assess the existing capabilities, build systems and establish processes to meet their growing needs.
We conducted a virtual workshop on tactics for communicating during crises with the Women’s Employee Resource Groups at several financial institutions in the North Eastern United States, including Capital One, American Express, Blackrock, JP Morgan, and UBS, among others. The purpose was to train the attendees on tactics for communicating and influencing others during periods of high stress. As with all of our DEI trainings, we began with an explanation of neuroscience and the human brain’s reaction to stress. As part of the workshop, the more than 100 attendees were given a workplace scenario and broke out into smaller groups to discuss how they would handle it using the new tools they had just learned. The teams then reported back to the larger group about what they had discussed.
Having worked in communications for 30 years, Dr. Massey is a gifted storyteller who uses candor and humor to clearly describe the biological reality of unconscious bias. Once her audience understands the cause of the problem, they can treat the symptoms and radically change the functioning of their organization.
Hire Dr. Massey to speak with your team
Company's have blind spots, just like people.
Neuroscience, communications + JDMA can help.