It is hard to say whether Joanna found this work, or it found her, but she is ideally suited for it. As a teenager, Joanna first exhibited that she is not afraid to try new things and take big risks when she graduated from high school and left her acting career in NYC to move to Los Angeles for college (Yes, she is the only person in the world who moved to Hollywood in order to QUIT acting). Joanna’s idea to give life in Los Angeles a shot lasted for 30 years, but her attempt to get out of the entertainment industry was short-lived, since she ended up with a successful career behind the camera as a communications executive in the television and film industries. After moving within LA 12 times, buying and selling 10 cars, overseeing PR at 5 major media companies, getting 4 graduate degrees while working, and marrying one very nice guy with whom she has an even nicer divorce, Joanna moved back to NYC to spend more time with her mom.


True story.

More details about her professional experience and work history

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Joanna Dodd Massey, Ph.D.

The theme of Joanna’s work and life is change. She is a change agent, who is known to some as the Queen of Pivoting, because she embraces change, understands the neuroscience behind why others resist it, and uses communications tactics and psychological theory to help clients drive better outcomes.





Joanna is an experienced C-level communications executive and Board Director, who advises Fortune 500 companies, startups and nonprofits. She has worked for more than 25 years strategizing on crisis communications, global brand reputation management, corporate culture and corporate social responsibility (CSR) at companies, such as Condé Nast, Lionsgate, CBS, Viacom, Discovery and Hasbro. She managed corporate turnaround as Condé Nast transitioned from print to digital video; risk and crisis communications for publicly held companies with their consumers, regulators, investors and advertisers; culture transformation when Lionsgate purchased Starz, CBS converted UPN to The CW, and Discovery shuttered its Hub TV Network; successful communications with diverse stakeholders as head of internal and external communications; and multi-million-dollar P&Ls as a department leader. Joanna’s career spans media, film, TV, digital video, publishing, venture capital and academia. She is based in the United States and has international experience working with partners in Europe, the UK, China and India.


Currently, Joanna serves as a consultant through her eponymous company J.D. Massey Associates, Inc. (JDMA). She provides traditional communications advisement, executive training and business writing done in a nontraditional way, because she uses neuroscience to help leadership navigate change and communications to influence internal and external stakeholders and drive better outcomes.

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