Think You're Indestructible? So Did the Dinosaur!
Fact: Brand loyalty is developed when we are children and teens. Fact: Brands that don’t stay relevant with younger generations...
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Joanna Dodd Massey
- Nov 1, 2020
- 3 min
What If? ... How to Play the Relating Game
On a recent call with a woman I mentor, she exclaimed, “How am I supposed to relate to someone who I have NOTHING in common with?!”
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Jordan Massey
- Oct 24, 2020
- 5 min
In Their Own Words: Gen Z PR Students Share Inspirational Stories
Through the good, bad, and ugly, the communications field has stayed true to their responsibility of informing the public about the events t
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Joanna Dodd Massey
- Sep 4, 2020
- 4 min
I Am Not Racist vs. I Am Anti-Racist
In 2020 is that it isn’t enough to say you are not racist; you need to be actively anti-racist.
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Joanna Dodd Massey
- Aug 28, 2020
- 2 min
Musings from the C-Suite: Rumors Now vs. Then
A Millennial member of one of my networking groups for C-level women recently posted in our WhatsApp chat that women must stick together and
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Jordan Massey
- Aug 16, 2020
- 3 min
In Their Own Words: The Financial Crisis from the Gen Z Perspective
Our country is in the middle of the worst economic crisis since the Great Depression due to COVID-19, and every generation can feel it.
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Joanna Dodd Massey
- Aug 7, 2020
- 3 min
Musings from the C-Suite: Insights from a Blackout
The power in my NYC neighborhood went out at 5:15 this morning. It was still dark out at that time, so it was pitch black in my...
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Joanna Dodd Massey
- Jul 31, 2020
- 3 min
DEI and Corporate Profits Are Not Mutually Exclusive
True or false? Diversity, equity and inclusion (DEI) negatively impact corporate profits. According to this Forbes article, Wall Street...
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Joanna Dodd Massey
- Jul 18, 2020
- 2 min
You May Be Right
“You may be right” is a simple phrase that is not easy to say. Yet, it is one of the keys to successful communications.
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Jordan Massey
- Jul 10, 2020
- 3 min
In Their Own Words: For Some Gen Zers, the Value of a College Degree Is Murky
For eighteen years now, people have been telling me about the importance of going to college, so I really wanted to know, “What is the...
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Joanna Dodd Massey
- Jun 19, 2020
- 3 min
Dismantling a Culture of Complicity
A lot of people are asking HOW they can help. Some people are in positions of power and know how they can help. Some know they come from...
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Joanna Dodd Massey
- May 14, 2020
- 3 min
Brands Have Personalities: They Should Respond to Crises Like People Do
One of the things I love about being an author and thought leader in the area of business communications is giving corporate talks. This...
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Joanna Dodd Massey
- May 5, 2020
- 3 min
How Can You Influence People During a Crisis? Part 3
I spent that past six week in self-isolation writing and publishing a new book, “Communicating During a Crisis: Influencing Others When...
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Joanna Dodd Massey
- Apr 15, 2020
- 2 min
How Can You Influence People During a Crisis? Part 2
Last week, I blogged about the art of influencing people. In part one of this three-part series, I discussed the importance of first...
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Joanna Dodd Massey
- Apr 9, 2020
- 3 min
How Can You Influence People During a Crisis? Part 1
You know how difficult it is to get a dog into the vet's office in that moment when he realizes that he's about to enter the vet's...
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Joanna Dodd Massey
- Apr 2, 2020
- 3 min
What We Can Expect from Our Minds During Self-Isolation
Human beings can handle absolutely anything in the moment; it is the thinking about it that makes it a problem.
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Joanna Dodd Massey
- Mar 31, 2020
- 2 min
Physical Distancing with Social Connection
#Socialdistancing is not precisely what we are doing… and that is not a bad thing. What we are doing is physically distancing while...
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Joanna Dodd Massey
- Mar 24, 2020
- 3 min
Shift Happens, So Why Is Change Hard?
When people are in the midst of a crisis, they say things like, “Did that only happen two days ago? It seems like a month went by!"
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Joanna Dodd Massey
- Mar 20, 2020
- 2 min
#FlattenTheCurve: Why Young People Are at the Beach
You have likely seen pictures of young people on spring break at the beach NOT practicing social distancing or anything remotely...
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Joanna Dodd Massey
- Mar 18, 2020
- 2 min
Communicating with Constituents During the Coronavirus Crisis
As a crisis communications specialist, I have been talking with nonprofit organizations in the past few days about how to communicate...
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