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Think You're Indestructible? So Did the Dinosaur!
Fact: Brand loyalty is developed when we are children and teens. Fact: Brands that don’t stay relevant with younger generations...

Joanna Dodd Massey
Nov 27, 20201 min read
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What If? ... How to Play the Relating Game
On a recent call with a woman I mentor, she exclaimed, “How am I supposed to relate to someone who I have NOTHING in common with?!”

Joanna Dodd Massey
Nov 1, 20203 min read
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In Their Own Words: Gen Z PR Students Share Inspirational Stories
Through the good, bad, and ugly, the communications field has stayed true to their responsibility of informing the public about the events t

Joanna Dodd Massey
Oct 24, 20205 min read
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I Am Not Racist vs. I Am Anti-Racist
In 2020 is that it isn’t enough to say you are not racist; you need to be actively anti-racist.

Joanna Dodd Massey
Sep 4, 20204 min read
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Musings from the C-Suite: Rumors Now vs. Then
A Millennial member of one of my networking groups for C-level women recently posted in our WhatsApp chat that women must stick together and

Joanna Dodd Massey
Aug 28, 20202 min read
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In Their Own Words: The Financial Crisis from the Gen Z Perspective
Our country is in the middle of the worst economic crisis since the Great Depression due to COVID-19, and every generation can feel it.

Joanna Dodd Massey
Aug 16, 20203 min read
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Musings from the C-Suite: Insights from a Blackout
The power in my NYC neighborhood went out at 5:15 this morning. It was still dark out at that time, so it was pitch black in my...

Joanna Dodd Massey
Aug 7, 20203 min read
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DEI and Corporate Profits Are Not Mutually Exclusive
True or false? Diversity, equity and inclusion (DEI) negatively impact corporate profits. According to this Forbes article, Wall Street...

Joanna Dodd Massey
Jul 31, 20203 min read
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You May Be Right
“You may be right” is a simple phrase that is not easy to say. Yet, it is one of the keys to successful communications.

Joanna Dodd Massey
Jul 18, 20202 min read
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In Their Own Words: For Some Gen Zers, the Value of a College Degree Is Murky
For eighteen years now, people have been telling me about the importance of going to college, so I really wanted to know, “What is the...

Joanna Dodd Massey
Jul 10, 20203 min read
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Dismantling a Culture of Complicity
A lot of people are asking HOW they can help. Some people are in positions of power and know how they can help. Some know they come from...

Joanna Dodd Massey
Jun 19, 20203 min read
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Brands Have Personalities: They Should Respond to Crises Like People Do
One of the things I love about being an author and thought leader in the area of business communications is giving corporate talks. This...

Joanna Dodd Massey
May 14, 20203 min read
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How Can You Influence People During a Crisis? Part 3
I spent that past six week in self-isolation writing and publishing a new book, “Communicating During a Crisis: Influencing Others When...

Joanna Dodd Massey
May 5, 20203 min read
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How Can You Influence People During a Crisis? Part 2
Last week, I blogged about the art of influencing people. In part one of this three-part series, I discussed the importance of first...

Joanna Dodd Massey
Apr 15, 20202 min read
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How Can You Influence People During a Crisis? Part 1
You know how difficult it is to get a dog into the vet's office in that moment when he realizes that he's about to enter the vet's...

Joanna Dodd Massey
Apr 9, 20203 min read
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What We Can Expect from Our Minds During Self-Isolation
Human beings can handle absolutely anything in the moment; it is the thinking about it that makes it a problem.

Joanna Dodd Massey
Apr 2, 20203 min read
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Physical Distancing with Social Connection
#Socialdistancing is not precisely what we are doing… and that is not a bad thing. What we are doing is physically distancing while...

Joanna Dodd Massey
Mar 31, 20202 min read
44 views
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Shift Happens, So Why Is Change Hard?
When people are in the midst of a crisis, they say things like, “Did that only happen two days ago? It seems like a month went by!"

Joanna Dodd Massey
Mar 24, 20203 min read
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#FlattenTheCurve: Why Young People Are at the Beach
You have likely seen pictures of young people on spring break at the beach NOT practicing social distancing or anything remotely...

Joanna Dodd Massey
Mar 20, 20202 min read
50 views
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Communicating with Constituents During the Coronavirus Crisis
As a crisis communications specialist, I have been talking with nonprofit organizations in the past few days about how to communicate...

Joanna Dodd Massey
Mar 18, 20202 min read
80 views
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