Joanna Dodd MasseyNov 27, 20201 minThink You're Indestructible? So Did the Dinosaur!Fact: Brand loyalty is developed when we are children and teens. Fact: Brands that don’t stay relevant with younger generations...
Joanna Dodd MasseyNov 1, 20203 minWhat If? ... How to Play the Relating GameOn a recent call with a woman I mentor, she exclaimed, “How am I supposed to relate to someone who I have NOTHING in common with?!”
Jordan MasseyOct 24, 20205 minIn Their Own Words: Gen Z PR Students Share Inspirational StoriesThrough the good, bad, and ugly, the communications field has stayed true to their responsibility of informing the public about the events t
Joanna Dodd MasseySep 4, 20204 minI Am Not Racist vs. I Am Anti-RacistIn 2020 is that it isn’t enough to say you are not racist; you need to be actively anti-racist.
Joanna Dodd MasseyAug 28, 20202 minMusings from the C-Suite: Rumors Now vs. ThenA Millennial member of one of my networking groups for C-level women recently posted in our WhatsApp chat that women must stick together and
Jordan MasseyAug 16, 20203 minIn Their Own Words: The Financial Crisis from the Gen Z Perspective Our country is in the middle of the worst economic crisis since the Great Depression due to COVID-19, and every generation can feel it.
Joanna Dodd MasseyAug 7, 20203 minMusings from the C-Suite: Insights from a BlackoutThe power in my NYC neighborhood went out at 5:15 this morning. It was still dark out at that time, so it was pitch black in my...
Joanna Dodd MasseyJul 31, 20203 minDEI and Corporate Profits Are Not Mutually ExclusiveTrue or false? Diversity, equity and inclusion (DEI) negatively impact corporate profits. According to this Forbes article, Wall Street...
Joanna Dodd MasseyJul 18, 20202 minYou May Be Right“You may be right” is a simple phrase that is not easy to say. Yet, it is one of the keys to successful communications.
Jordan MasseyJul 10, 20203 minIn Their Own Words: For Some Gen Zers, the Value of a College Degree Is MurkyFor eighteen years now, people have been telling me about the importance of going to college, so I really wanted to know, “What is the...
Joanna Dodd MasseyJun 19, 20203 minDismantling a Culture of ComplicityA lot of people are asking HOW they can help. Some people are in positions of power and know how they can help. Some know they come from...
Joanna Dodd MasseyMay 14, 20203 minBrands Have Personalities: They Should Respond to Crises Like People DoOne of the things I love about being an author and thought leader in the area of business communications is giving corporate talks. This...
Joanna Dodd MasseyMay 5, 20203 minHow Can You Influence People During a Crisis? Part 3I spent that past six week in self-isolation writing and publishing a new book, “Communicating During a Crisis: Influencing Others When...
Joanna Dodd MasseyApr 15, 20202 minHow Can You Influence People During a Crisis? Part 2Last week, I blogged about the art of influencing people. In part one of this three-part series, I discussed the importance of first...
Joanna Dodd MasseyApr 9, 20203 minHow Can You Influence People During a Crisis? Part 1You know how difficult it is to get a dog into the vet's office in that moment when he realizes that he's about to enter the vet's...
Joanna Dodd MasseyApr 2, 20203 minWhat We Can Expect from Our Minds During Self-IsolationHuman beings can handle absolutely anything in the moment; it is the thinking about it that makes it a problem.
Joanna Dodd MasseyMar 31, 20202 minPhysical Distancing with Social Connection#Socialdistancing is not precisely what we are doing… and that is not a bad thing. What we are doing is physically distancing while...
Joanna Dodd MasseyMar 24, 20203 minShift Happens, So Why Is Change Hard?When people are in the midst of a crisis, they say things like, “Did that only happen two days ago? It seems like a month went by!"
Joanna Dodd MasseyMar 20, 20202 min#FlattenTheCurve: Why Young People Are at the BeachYou have likely seen pictures of young people on spring break at the beach NOT practicing social distancing or anything remotely...
Joanna Dodd MasseyMar 18, 20202 minCommunicating with Constituents During the Coronavirus CrisisAs a crisis communications specialist, I have been talking with nonprofit organizations in the past few days about how to communicate...