Think You're Indestructible? So Did the Dinosaur!
Fact: Brand loyalty is developed when we are children and teens. Fact: Brands that don’t stay relevant with younger generations...
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Jordan Massey
Oct 24, 20205 min
In Their Own Words: Gen Z PR Students Share Inspirational Stories
Through the good, bad, and ugly, the communications field has stayed true to their responsibility of informing the public about the events t
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Jordan Massey
Aug 16, 20203 min
In Their Own Words: The Financial Crisis from the Gen Z Perspective
Our country is in the middle of the worst economic crisis since the Great Depression due to COVID-19, and every generation can feel it.
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Joanna Dodd Massey
Aug 7, 20203 min
Musings from the C-Suite: Insights from a Blackout
The power in my NYC neighborhood went out at 5:15 this morning. It was still dark out at that time, so it was pitch black in my...
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Jordan Massey
Jul 10, 20203 min
In Their Own Words: For Some Gen Zers, the Value of a College Degree Is Murky
For eighteen years now, people have been telling me about the importance of going to college, so I really wanted to know, “What is the...
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Joanna Dodd Massey
Mar 20, 20202 min
#FlattenTheCurve: Why Young People Are at the Beach
You have likely seen pictures of young people on spring break at the beach NOT practicing social distancing or anything remotely...
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Joanna Dodd Massey
Mar 11, 20202 min
4 Must-Do's in the Multigenerational Workplace
Blog about 4 things companies can do to facilitate multigenerational understanding and collaboration.
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Joanna Dodd Massey
Mar 4, 20202 min
Millennials Don’t Job Hop as Much as You Think They Do
Blog post about Millennial job hopping, which is not as frequent as we think it is.
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Joanna Dodd Massey
Feb 26, 20202 min
Do Millennials & Gen Z❤️Bernie Sanders?
Could America’s youth help Bernie Sanders become the Democratic party’s nominee? That is to be determined, but some interesting facts for...
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Joanna Dodd Massey
Feb 19, 20201 min
Never Fail to Fail: The Different Work Philosophies of Millennials and Gen Z
For companies, understanding Millennials and Gen Z workers is more and more vital by the day. But just how similar—or different—are these...
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Joanna Dodd Massey
Feb 12, 20202 min
Everything Immediately: Three Key Expectations of Millennials and Gen Z
Gen Z—and to a somewhat lesser extent, Millennials—have grown up in a world where virtually everything is available immediately on demand...
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Joanna Dodd Massey
Feb 5, 20203 min
When Millennials Manage Gen Z
I mentor several younger women who work in a variety of fields, including management consulting, communications, software development,...
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Joanna Dodd Massey
Jan 29, 20202 min
One World under Gen Z: EU and US Young Adults Share Beliefs and Practices
I spoke on a panel this week for the European American Chamber of Commerce about hiring practices in the United States. The audience...
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Joanna Dodd Massey
Jan 15, 20202 min
The Old-Fashioned Phone
I had a conversation at dinner with a colleague about the different ways younger and older generations communicate. Broadly speaking,...
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Joanna Dodd Massey
Jan 8, 20202 min
Diving Deep: Gen Z Is Poised to Turn Around Climate Change
A research report issued by the American Psychological Association (APA) in 2018 found that 75 percent of Gen Z respondents said that...
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Joanna Dodd Massey
Dec 18, 20193 min
Young Adults Don't Go to the News, Because the News Comes to Them
Today, young adults do not have to go looking for news. News goes looking for them. What do I mean by that? The best way to explain it is...
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Joanna Dodd Massey
Dec 11, 20192 min
The Resurgence of the Piggybank
The Great Recession of 2008 affected all of us, but if you want to understand why young adults have no interest in jobs in Corporate...
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Joanna Dodd Massey
Dec 4, 20192 min
7 Essential Strategies for Marketing to Gen Z
They may be young, but Gen Z now accounts for 40% of consumers and already influences between $29 billion and $143 billion in direct...
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Joanna Dodd Massey
Nov 27, 20191 min
Short and Sweet Thanksgiving Post
The one thing companies can be grateful for this Thanksgiving... The massive change in the marketplace thanks to Millennials and Gen Z....
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Joanna Dodd Massey
Nov 20, 20192 min
Reverse Mentoring: A Win-Win
I gave a leadership talk this morning to an angel investment group of mostly Boomer and Silent Generation women about managing five...
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