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    Think You're Indestructible? So Did the Dinosaur!
    Joanna Dodd Massey
    • Nov 27, 2020
    • 1 min

    Think You're Indestructible? So Did the Dinosaur!

    Fact: Brand loyalty is developed when we are children and teens. Fact: Brands that don’t stay relevant with younger generations eventuall...
    30 views0 comments
    In Their Own Words: Gen Z PR Students Share Inspirational Stories
    Jordan Massey
    • Oct 24, 2020
    • 5 min

    In Their Own Words: Gen Z PR Students Share Inspirational Stories

    Through the good, bad, and ugly, the communications field has stayed true to their responsibility of informing the public about the events t
    52 views0 comments
    In Their Own Words: The Financial Crisis from the Gen Z Perspective
    Jordan Massey
    • Aug 16, 2020
    • 3 min

    In Their Own Words: The Financial Crisis from the Gen Z Perspective

    Our country is in the middle of the worst economic crisis since the Great Depression due to COVID-19, and every generation can feel it. 
    101 views0 comments
    Musings from the C-Suite: Insights from a Blackout
    Joanna Dodd Massey
    • Aug 7, 2020
    • 3 min

    Musings from the C-Suite: Insights from a Blackout

    The power in my NYC neighborhood went out at 5:15 this morning. It was still dark out at that time, so it was pitch black in my apartment...
    35 views0 comments
    In Their Own Words: For Some Gen Zers, the Value of a College Degree Is Murky
    Jordan Massey
    • Jul 10, 2020
    • 3 min

    In Their Own Words: For Some Gen Zers, the Value of a College Degree Is Murky

    For eighteen years now, people have been telling me about the importance of going to college, so I really wanted to know, “What is the po...
    168 views0 comments
    #FlattenTheCurve: Why Young People Are at the Beach
    Joanna Dodd Massey
    • Mar 20, 2020
    • 2 min

    #FlattenTheCurve: Why Young People Are at the Beach

    You have likely seen pictures of young people on spring break at the beach NOT practicing social distancing or anything remotely resembli...
    45 views0 comments
    4 Must-Do's in the Multigenerational Workplace
    Joanna Dodd Massey
    • Mar 11, 2020
    • 2 min

    4 Must-Do's in the Multigenerational Workplace

    Blog about 4 things companies can do to facilitate multigenerational understanding and collaboration.
    36 views0 comments
    Millennials Don’t Job Hop as Much as You Think They Do
    Joanna Dodd Massey
    • Mar 4, 2020
    • 2 min

    Millennials Don’t Job Hop as Much as You Think They Do

    Blog post about Millennial job hopping, which is not as frequent as we think it is.
    40 views0 comments
    Do Millennials & Gen Z❤️Bernie Sanders?
    Joanna Dodd Massey
    • Feb 26, 2020
    • 2 min

    Do Millennials & Gen Z❤️Bernie Sanders?

    Could America’s youth help Bernie Sanders become the Democratic party’s nominee? That is to be determined, but some interesting facts for...
    24 views0 comments
    Never Fail to Fail: The Different Work Philosophies of Millennials and Gen Z
    Joanna Dodd Massey
    • Feb 19, 2020
    • 1 min

    Never Fail to Fail: The Different Work Philosophies of Millennials and Gen Z

    For companies, understanding Millennials and Gen Z workers is more and more vital by the day. But just how similar—or different—are these...
    36 views0 comments
    Everything Immediately: Three Key Expectations of Millennials and Gen Z
    Joanna Dodd Massey
    • Feb 12, 2020
    • 2 min

    Everything Immediately: Three Key Expectations of Millennials and Gen Z

    Gen Z—and to a somewhat lesser extent, Millennials—have grown up in a world where virtually everything is available immediately on demand...
    30 views0 comments
    When Millennials Manage Gen Z
    Joanna Dodd Massey
    • Feb 5, 2020
    • 3 min

    When Millennials Manage Gen Z

    I mentor several younger women who work in a variety of fields, including management consulting, communications, software development, an...
    103 views0 comments
    One World under Gen Z: EU and US Young Adults Share Beliefs and Practices
    Joanna Dodd Massey
    • Jan 29, 2020
    • 2 min

    One World under Gen Z: EU and US Young Adults Share Beliefs and Practices

    I spoke on a panel this week for the European American Chamber of Commerce about hiring practices in the United States. The audience comp...
    47 views0 comments
    The Old-Fashioned Phone
    Joanna Dodd Massey
    • Jan 15, 2020
    • 2 min

    The Old-Fashioned Phone

    I had a conversation at dinner with a colleague about the different ways younger and older generations communicate. Broadly speaking, Mil...
    66 views0 comments
    Diving Deep: Gen Z Is Poised to Turn Around Climate Change
    Joanna Dodd Massey
    • Jan 8, 2020
    • 2 min

    Diving Deep: Gen Z Is Poised to Turn Around Climate Change

    A research report issued by the American Psychological Association (APA) in 2018 found that 75 percent of Gen Z respondents said that mas...
    36 views0 comments
    Young Adults Don't Go to the News, Because the News Comes to Them
    Joanna Dodd Massey
    • Dec 18, 2019
    • 3 min

    Young Adults Don't Go to the News, Because the News Comes to Them

    Today, young adults do not have to go looking for news. News goes looking for them. What do I mean by that? The best way to explain it is...
    40 views0 comments
    The Resurgence of the Piggybank
    Joanna Dodd Massey
    • Dec 11, 2019
    • 2 min

    The Resurgence of the Piggybank

    The Great Recession of 2008 affected all of us, but if you want to understand why young adults have no interest in jobs in Corporate Amer...
    34 views0 comments
    7 Essential Strategies for Marketing to Gen Z
    Joanna Dodd Massey
    • Dec 4, 2019
    • 2 min

    7 Essential Strategies for Marketing to Gen Z

    They may be young, but Gen Z now accounts for 40% of consumers and already influences between $29 billion and $143 billion in direct spen...
    39 views0 comments
    Short and Sweet Thanksgiving Post
    Joanna Dodd Massey
    • Nov 27, 2019
    • 1 min

    Short and Sweet Thanksgiving Post

    The one thing companies can be grateful for this Thanksgiving... The massive change in the marketplace thanks to Millennials and Gen Z. W...
    58 views0 comments
    Reverse Mentoring: A Win-Win
    Joanna Dodd Massey
    • Nov 20, 2019
    • 2 min

    Reverse Mentoring: A Win-Win

    I gave a leadership talk this morning to an angel investment group of mostly Boomer and Silent Generation women about managing five gener...
    49 views0 comments
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