Joanna Dodd MasseyNov 27, 20201 minThink You're Indestructible? So Did the Dinosaur!Fact: Brand loyalty is developed when we are children and teens. Fact: Brands that don’t stay relevant with younger generations...
Jordan MasseyOct 24, 20205 minIn Their Own Words: Gen Z PR Students Share Inspirational StoriesThrough the good, bad, and ugly, the communications field has stayed true to their responsibility of informing the public about the events t
Jordan MasseyAug 16, 20203 minIn Their Own Words: The Financial Crisis from the Gen Z Perspective Our country is in the middle of the worst economic crisis since the Great Depression due to COVID-19, and every generation can feel it.
Joanna Dodd MasseyAug 7, 20203 minMusings from the C-Suite: Insights from a BlackoutThe power in my NYC neighborhood went out at 5:15 this morning. It was still dark out at that time, so it was pitch black in my...